Microsites are Good Friends of Search Engine Optimization (SEO)

Microsites are phenomenal for SEO linking building. So whart are these "microsite?" Simply put, they are just small (usually), secondary Web sites that are utilized to drive branding, digital exposur and traffic for a product or service.

I have a client that we are doing this with now. He owns a limo and personal driver service (www.MyPrivate Driver.com) and has a great website. We are now creating a secondary microsite to establish some new marketing channels for a specific service from his parent company. This will help with search engine optimization (SEO) significantly from link-building and also providing another avenue for keywords and tagging of course. You can set up additional analytics to this site as well and track your marketing progress and conversions.

Implement your microsite today and drive significant traffic to your parent site.

Happy micrositing!
Tim Wagner
Web 2.0 Design, SEO, SEM, Social Media Expert
www.TimothyDWagner.com

Search Engine Optimization (SEO) Tip of the Week

Recently an SEO guru friend of mine told me about a little trick he discovered that is particularly useful especially in Google's search engine with respect to search engine optimization (SEO).

Here is the tasty little SEO nugget:

Optimization SEO Tip: Using an underscore ("_") is the same as using NO space when it's crawled by Google. You should instead use a hyphen ("-") or period (".") instead for your keywords in your title and header tags.

Google's tricky but if you keep up with the latest SEO trends, you will be go to go and your Web clients will thank you. : )

Cheers,
Tim Wagner
Web 2.0 Design, SEO, SEM, Social Media Expert!
www.TimothyDWagner.com

Is Search Engine Optimization (SEO) - Good Bad or Ugly?

Is SEO Good or Bad? @ Yahoo! Video

Search Engine Optimization (or SEO for short) is generally a very good thing. Just as there are white hat hackers and black hat hackers, there can also be black and white SEO's.

http://www.timothydwagner.com/
Tim Wagner - Dallas Fort Worth SEO, SEM, Social Media, Web 2.0 Strategist
info@timothydwagner.com

Search Engine Optimization (SEO) 101

I wanted to recap some of the BIGGEST search engine optimization (SEO) factors. Here is a list of some SEO factors that affect your site position with Google, Yahoo and Live. Some SEO factors have more importance than others. You will want to maximize all of these factors and many others in order to take your site to the top of the search engine results pages.

Some of the factors are explanation here:

Keywords
Keywords in window title This is one of the most important SEO factors. The title tag must be short and focused on the purpose of the page.

The headers ‹H1›, ‹H2›, ‹H3› are the titles of your page
text. Headers have high importance. Like the window title, they should be short
and focused. Use your site keywords as titles.

Keyword density in document text The text must be related to the title and
headers. Make sure your keywords appear in the text. Please note that keyword
density of over 10% looks suspicious and unnatural.

Keywords in text anchors One of the most important SEO factors is link text.
Make sure your keywords appear in the text of the link (text anchor).
Keywords in navigation bar You navigation bar appears in every page of your site.
It includes links. Make sure some of the links contain your keywords.

Internal links The user should be able to get to any page in your site by clicking
no more than 3 times.

External links External links are the most important factor for Google. External
links, known also as inbound links, have many factors: quality of the linking site,
the text anchor, the location of the link, the relevance of the site that link to
your site, the quantity and many others.

Unique content Your site should include unique and relevant content which is
different from the content on other sites. Create as much unique and quality
content as you can.

Fresh content An active site with frequent updates is more popular than a static
site. Add new content regularly and update the existing content.

URL structure Search engines prefer static URL without query string than dynamic
URL. Adding your keywords to the site address may improve your ranking in some
of the search engines.

Keywords in meta tags Your HTML code contains some text which only the
search engines see, such as site description and site keywords. For each page,
use short and content-focused keywords.

OK, SEO class is now dismissed. Your homework is to go implement some of these SEO factors in your website and watch your rankings sore!

Tim Wagner
Web Strategist and Digital Marketing Expert
www.TimothyDWagner.com
info@TimothyDWagner.com
www.DFWsearchengineGURU.com
www.LinkedIn.com/In/TimothyDWagner
www.MySpace.com/TimothyDWagner
www.Twitter.com/txSEOpro
Google "Tim SEO Dallas"

Integrated Marketing with Social Media and Search Engine Optimization (SEO) and Marketing (SEM)

Integrated Media - Search Engine Optimization (SEO) and Marketing (SEM) + Social Media + Traditional Marketing = BIG returns!

With all the corporate down-sizing and cutbacks during this terrible economy, marketing budgets are definitely NOT immune. Businesses, from small to corporate level, are looking at ways to reduce marketing budgets (especially digital online marketing) while still bringing in the website branding, traffic, leads and surely conversions.

Integrated media marketing is becoming popular as companies are able to reduce some of their search engine marketing (SEM) and pay per click campaigns to dedicate more resources to Web 2.0 and social media avenues, such as Twitter, Facebook, Flkr, MySpace, YouTube, Digg, etc.

For the biggest returns of your marketing investments, be sure to consider new digital avenues and trends and incorporate them into your existing marketing methods for big returns.

Tim Wagner
Web Strategist and Digital Marketing Expert
www.TimothyDWagner.com
info@TimothyDWagner.com
www.DFWsearchengineGURU.com
www.LinkedIn.com/In/TimothyDWagner
www.MySpace.com/TimothyDWagner
www.Twitter.com/txSEOpro