The Power of Social Media in Search Engine Optimization (SEO) Efforts!

Recently, I had a client who needed SOME sort of Web exposure. They were not running any real search engine marketing (SEM), social media, integrated media or search engine optimization (SEO) campaigns. I educated them somewhat ont he potential power of social media with an example.

We were set up to meet on Thursday so 2 days prior I had started a simple Twitter profile for them. After doing a little SEM and SEO research on their company and competitors, I plugged in and tagged all their top 10 keywords into the Twitter profile. Within about 15 hours, they were showing up #3 on Google where they were approximately 5 millionth ranked before. They were impressed and I told them that this was basically the tip of the iceberg since they were ultimately planning on branding globally, which can lend to multiple social media routes per each local brand. The cross linking and search engine optimization (SEO) potential in this type of large scale campaign is truly staggering. Surely they will soon surpass all their competition and attain the global branding and awareness they have been needing.

Here is the image of their ranking...

Social Media = Power to Build In-Bound Links Easily!

You can use social media to build up your in-bound links easily. The great way to utilize this viral platform is to make and post videos (even if they are nothing more than simple slideshows). The KEY here is to allow your viral videos to help your search engine optimization (SEO) efforts. You can do this by making sure you post all your videos to the top social networking and media websites. However, a huge factor you must not forget is to properly tag your videos, describe your content, links and seriously think about your video titles so they are relevant to you website (landing page) content, audience and SEO work.

Then go back and key an eye on your analytics to watch your traffic and trending numbers after you launch these. You can also check your in-bound links to make sure they are increasing with new social media traffic sources. : )

Social media can be an easy and very effective tool for SEO.

Best,
Tim Wagner
Web 2.0 Strategist and Digital Marketing Expert
Dallas, Fort Worth, TX
www.timothydwagner.com