I wanted to recap some of the BIGGEST search engine optimization (SEO) factors. Here is a list of some SEO factors that affect your site position with Google, Yahoo and Live. Some SEO factors have more importance than others. You will want to maximize all of these factors and many others in order to take your site to the top of the search engine results pages.
Some of the factors are explanation here:KeywordsKeywords in window title
This is one of the most important SEO factors. The title tag must be short and focused on the purpose of the page.The headers
‹H1›, ‹H2›, ‹H3› are the titles of your page
text. Headers have high importance. Like the window title, they should be short
and focused. Use your site keywords as titles.Keyword density
in document text The text must be related to the title and
headers. Make sure your keywords appear in the text. Please note that keyword
density of over 10% looks suspicious and unnatural.Keywords in text anchors
One of the most important SEO factors is link text.
Make sure your keywords appear in the text of the link (text anchor).
Keywords in navigation bar You navigation bar appears in every page of your site.
It includes links. Make sure some of the links contain your keywords.Internal links
The user should be able to get to any page in your site by clicking
no more than 3 times.External links
External links are the most important factor for Google. External
links, known also as inbound links, have many factors: quality of the linking site,
the text anchor, the location of the link, the relevance of the site that link to
your site, the quantity and many others.Unique content
Your site should include unique and relevant content which is
different from the content on other sites. Create as much unique and quality
content as you can.Fresh content
An active site with frequent updates is more popular than a static
site. Add new content regularly and update the existing content.URL structure
Search engines prefer static URL without query string than dynamic
URL. Adding your keywords to the site address may improve your ranking in some
of the search engines.Keywords in meta tags
Your HTML code contains some text which only the
search engines see, such as site description and site keywords. For each page,
use short and content-focused keywords.
OK, SEO class is now dismissed. Your homework is to go implement some of these SEO factors in your website and watch your rankings sore!
Web Strategist and Digital Marketing Expertwww.TimothyDWagner.cominfo@TimothyDWagner.comwww.DFWsearchengineGURU.comwww.LinkedIn.com/In/TimothyDWagnerwww.MySpace.com/TimothyDWagnerwww.Twitter.com/txSEOpro
Google "Tim SEO Dallas"
Labels: dallas, dfw, digital marketing, fort worth, integrated marketing, online, search engine marketing, search engine optimization, SEM, seo, social media, texas, tim wagner, TX, web 2.0, web design