Tuesday, August 18, 2009

Dallas SEO & Social Media - It's Almost Cheating!

A Dallas SEO and social media guru friend of mine is exceptional at something he calls "perceived popularity." It's not rocket science and it's definitely not new to the search engine optimization (SEO) or social media worlds. Yet, if you know what you are doing, it can be HUGELY successful for your clients.

So what is it? Well, it's simply a paid inclusion campaign that drives a set amount of traffic to your landing URL. Easy right? Exactly!

Say you have a client who sells widgets in Dallas. You simply get your landing page(s) ready to go, add any affiiliate links (more on affiliate marketing soon!) or Google Adsense, then turn on your mass traffic campaign, driving huge amounts of traffic to the site. Of course, you need to be wary of some common sense issues too when diving into these campaisgns. For instance, you don't want to drive (again, pay for) 10 million video viewers or page hits if you are selling an extremely niche-market widget because people just won't believe it. They will know that it's been hit with a bunch a bots, which is meaningless traffic.

You need to find some really good traffic source companies as they have different methodologies. As I just referenced above, some companies will only use bots to establish your taffic. These are terrible and you should avoid them like the plaque. These can also get you into SEO trouble if you are not careful as Google can dock your ranking. However, some that I use simply redirect visitors from niche, expired domains so this traffic generally is more useful and focused. This type of traffic is typically a little more money than a bot simply because the quality is much higher.

So start digging around for some solid traffic companies (you can email me for the ones I use), tag all your pages, images or videos for proper search engine optimization (SEO), then watch the traffic come in.

To quote my friend, it can be your own ATM machine, especially when comined with strong affiliate marketing efforts.

Best,
Timothy Wagner
Dallas SEO and Social Media Expert
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Friday, July 24, 2009

The Power of Social Media in Search Engine Optimization (SEO) Efforts!

Recently, I had a client who needed SOME sort of Web exposure. They were not running any real search engine marketing (SEM), social media, integrated media or search engine optimization (SEO) campaigns. I educated them somewhat ont he potential power of social media with an example.

We were set up to meet on Thursday so 2 days prior I had started a simple Twitter profile for them. After doing a little SEM and SEO research on their company and competitors, I plugged in and tagged all their top 10 keywords into the Twitter profile. Within about 15 hours, they were showing up #3 on Google where they were approximately 5 millionth ranked before. They were impressed and I told them that this was basically the tip of the iceberg since they were ultimately planning on branding globally, which can lend to multiple social media routes per each local brand. The cross linking and search engine optimization (SEO) potential in this type of large scale campaign is truly staggering. Surely they will soon surpass all their competition and attain the global branding and awareness they have been needing.

Here is the image of their ranking...

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