Recently, I had a client who needed SOME sort of Web exposure. They were not running any real search engine marketing (SEM), social media, integrated media or search engine optimization (SEO) campaigns. I educated them somewhat ont he potential power of social media with an example.
We were set up to meet on Thursday so 2 days prior I had started a simple Twitter profile for them. After doing a little SEM and SEO research on their company and competitors, I plugged in and tagged all their top 10 keywords into the Twitter profile. Within about 15 hours, they were showing up #3 on Google where they were approximately 5 millionth ranked before. They were impressed and I told them that this was basically the tip of the iceberg since they were ultimately planning on branding globally, which can lend to multiple social media routes per each local brand. The cross linking and search engine optimization (SEO) potential in this type of large scale campaign is truly staggering. Surely they will soon surpass all their competition and attain the global branding and awareness they have been needing.
Here is the image of their ranking...
Labels: dallas seo, dfw seo, search engine marketing, search engine optimization, SEM, seo, social media, tim wagner, web 2.0, web 3.0