Qualifications

Proven marketing professional with more than 10 years of consulting, project management, strategic marketing, and market research experience in Internet, media business, and healthcare industries, ranging from start-ups to corporate environments. Possess a unique blend of healthcare and legal certifications, as well as heavy experience in online project management and strategic marketing. Have developed proven innovative strategies that resulted in brand awareness, company growth, profitability, and increased ROIs.

Web 2.0 Marketing

Healthcare

Management

Career Track

Healthcare Technologies, LLC
Director of Marketing and Strategic Planning 2008 to 2009

• Negotiated master-distribution contracts and corporate relationships
• Developed collateral and digital marketing strategies for products in infection control, veterinarian medicine, and medical software (EMR/EHR/EPM/HL7)
• Recruited ISRs and helped establish sales team
• Developed distribution channels and affiliations for product deployment
• Flooded company ISRs and sales executives with qualified leads

PDN Interactive, LLC
Senior Account Executive 2008 to 2009

• Corporate and agency experience in Web 2.0 marketing projects
• Provided strategic online marketing planning for clients
• Developed and managed SEO, SEM, and social media campaigns
• Managed all projects and client relationships including budgets, scheduling, and day-to-day communication
• Provided marketing results with Web analytics and provided ROI reports to clients
• Worked with third-party vendors to develop interactive projects

TexCorp Communications Inc.
Director of Corporate Online Development 2005 to 2008

• Served on JC Penny’s WBCSW Technology Committee
• Provided the strategic marketing plan for the online conversion of eight print publications
• Managed the creative team and Web development group in the transition of the publications to online subscription-based websites
• Managed website design, beta testing, implementation, and traditional marketing support
• Developed viral marketing campaign to support websites including SEO, SEM, and social media campaigns
• Maintained product branding standards and implemented new branding efforts for advertisers
• Managed and coordinated all tradeshow activities supporting websites
• Implemented user-generated content into the websites
• Devised and managed corporate-sponsored and third-party affiliate projects

Charter Communications
Corporate Counsel Extern 2004 to 2005

• Provided legal research and compliance documentation
• Served as a liaison between legal and corporate entities
• Researched FCC, state, and local compliance regulations
• Presented executive summaries to senior-level management
• Co-developed FCC compliance guidelines as part of marketing training program

UTSW Medical Center
Clinical Research Lab Manager 1998 to 2000

• Researched and presented documentation and procedures for case studies
• Served as hospital liaison for various heads of departments to review research findings
• Performed clinical research, patient scheduling, tracking, notification development, and reporting
• Developed methodologies and strategies for efficient project research

Baylor College of Medicine
EMG Lab Manager 1997 to 1998

• Supervised the EMG lab staff and residents
• Tracked and reported patient scheduling, experimental, and non-research findings
• Established new training program that included new protocols, procedures, and hands-on EMG lab equipment processes for residents and staff physicians
• Developed population-based epidemiological studies and managed several clinical trials

UTMB Medical Center
Sleep Lab Manager 1996 to 1997

• Supervised EEG technicians
• Provided residency training
• Developed more efficient methods for patient scheduling and followup
• Devised methodology and reporting procedures for sleep lab patient results
• Developed population-based epidemiological studies and managed several closed-head injury clinical trials

Credentials

• J.D., Healthcare Law, Saint Louis University School of Law
• M.P.H., Epidemiology/Healthcare Administration, University of Texas School of Public Health
• B.S., Biomedical Science; Minor in Chemistry/Microbiology, Texas A&M University (Magna Cum Laude)

Groups and Affiliates

• Online marketing groups — Social Media Group, The Lions Group, Open Networkers
• Healthcare groups — CHIT Group, AHA
• Supply chain diversity groups — WBENC, NAWBO, NMSDC
• SLU Health Law Association
• SLU Attorney/Law Student Mentor Committee
• American Bar Association
• TAMU Medical Humanities Society (President)
• Journal of the TAMU Medical Humanities Society (Medical/Legal Editor)
• Environmental Biology Society (Historian) The Fairy Godmother Foundation (Co-President/Founder)
• Avogadro’s Number (Founder)
• Published as second author in Muscle & Nerve Journal with Dr. Gooch, MD. — “Long-term tracking of single motor units in patients with Amyotrophic Lateral Sclerosis.”

References

Available upon request

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