Qualifications

Proven marketing professional with over 10 years of consulting, project management, strategic marketing across various B2C and B2B verticals, ranging from start-ups to corporate environments. Particular expertise in everything web, especially digital marketing in the following areas:
✓ Search Engine Marketing (SEM)
✓ Search Engine Optimization (SEO) and Site Architecture
✓ Paid Search and Ancillary Platforms (PPC)
✓ Paid Social Platforms and Social Media Applications
✓ Internal/Corporate Social Media Policy and Engagement
✓ Online Reputation Management (ORM)/Reverse SEO
✓ Digital Asset Management, Production, Strategy
✓ Marketing Budget Development
✓ Lead Projection and Analytics Analysis
✓ Internal, Behavioral and Trigger Emails
✓ Integrated Marketing

Career Track

Nationstar Mortgage, LLC
Director, E-Commerce and Online Marketing 2009 — 2011

• Developed and managed all online lead generation strategies for $900 million NCA (originations) channel via extensive search engine marketing (SEM)
• Developed and managed all e-commerce and renewal (“guided selling”) strategies across $100+ billion servicing portfolio
• Established all search engine optimization (SEO) strategies for all digital assets
• Developed and managed corporate online reputation management (ORM) strategies
• Developed and managed all communications and branding strategies across corporate and all B2B business channels
• Developed internal corporate social media policy and guidelines
• Developed and established enterprise email strategies across all business channels
• Developed and managed online budgets and managed all agencies and vendors

Lawtomatic, LLC
Lead Site Architect (SEO) and Marketing Strategist 2010 — 2011

• Developed and managed client and attorney lead generation strategies
• Established all client and B2B audience segmentation models across major search engines and platforms
• Developed all search engine optimization (SEO) strategies for 2+ million page site which ranked attorneys higher than “Big Law” (ie FindLaw, Avvo)
• Established enterprise lifecycle and status email campaigns
• Developed internal social media and digital PR strategy
• 80K indexed pages 60 days post-launch; 15K social followers
• Developed and managed online and integrated marketing budgets
• Google’s search team and SEO authority Rand Fishkin called about the site

TimothyDWagner.com
Owner, Online Strategy Consultant 2008 — 2010

• Led performance-based strategy development for SEO, paid search, social, mobile for several clients across many verticals:
• Healthcare Technologies — Innovative healthcare products
• PDN Interactive — Interactive agency
• Schlegel Woy — Sports management
• Care Design Studio — Interactive agency
• dStat Hair Products — Hair care products
• My Private Driver — Limousines and logistics
• Rocket Red — Full service agency
• Avrea Foster — Full service OmniCom agency
• Space Place — Commercial real estate

TexCorp Communications, Inc.
AVP, Corporate Online Development 2005 — 2009

• Served on JC Penney’s WBCSW Technology Committee
• Established strategic marketing plan (heavy SEO and paid search) and budgeting for all national and regional online publications
• Managed creative, copy and development teams for all online publications
• Managed website design, beta testing, implementation, and traditional marketing support
• Maintained product branding standards and implemented new branding efforts for advertisers
• Integrated tradeshow activities with fusion marketing campaigns
• Implemented user-generated content into the websites and social channels
• Devised and managed corporate-sponsored and third-party affiliate projects

Past Experience (Pre graduate and law school days 2000 — 2005)
Ultimate Mystery Shopper
Owner 1998 — 2000

• Among the first mystery shopper websites developed
• Data mined for site content and initial databases
• Optimized via site architecture for search engines prior to “SEO”
• Thousands of clients, shops and partners
• Sold the site after very successful growth

Virtual Hair Bob
Owner 1995 — 1998

• Patented and sold new hair product
• Developed e-commerce website for sales and online marketing
• Proprietary e-commerce cart and sales tracking created
• Sold website after growing traffic and establishing sales

UTSW Medical Center
Clinical Research Lab Manager 1998 — 2000

Baylor College of Medicine
EMG Lab Manager 1997 — 1998

UTMB Medical Center
Sleep Lab Manager 1996 — 1997

Credentials
JD, Saint Louis University School of Law
MPH, University of Texas Southwestern Medical School
BS, Biomedical Science; Minor in Chemistry/Microbiology, Texas A&M University (Magna Cum Laude)

Groups and Affiliations
SEOmoz (Rand Fishkin)
Google (Matt Cutts)
Peter Drew
Ryan Diess
Search Engine Watch
Search Engine Land
The Lions Group
SEO Book
Technoratti
SEM Rush
Mashable
Avogadro’s Number (Founder)

References

Site Map